Throughout my years at UNC-Chapel Hill, I served on the UNC Young Democrats’ Cabinet as the Digital Director and Communications Director and on the Executive Board as the Secretary.
I developed a cohesive visual and textual brand for the organization, including refreshing the logo's typeface and coloration to render it responsive and scalable across platforms. To both unify and simplify the branding, I updated our color palette to a more accessible and consistent set, grounded in the colors of our university.
Working on the design and communications side of the organization, much of my work was focused on creating both digital and print media.
In addition to applying updated branding to our Instagram and Twitter (X) accounts, I played a predominant role in establishing UNCYD's TikTok account, intended to reach college students on the platforms they use most.
After starting as the face of the account, I switched to my preferred type of role "behind-the-scenes" in order to strategize, film, and edit vertical content. The account has since grown to over 19,000 followers and amassed 750,000 likes, reaching people of all ages, on and off campus.
An example of a satirical poster I created to promote the counter-rally that the UNC Young Democrats hosted when Mike Pence came to campus.
