Over the three years I served as the Director of Communications of the College Democrats of North Carolina, I strived to deliver the critical information that busy NC college students needed to know in a manner they would want to see.
I revamped the organization’s branding to include a consistent color scheme along with a new, responsive logo. I modernized the logo to fit the demands of working across platforms, developing three predominant variations that could fit any scenario while remaining consistent enough to maintain recognizability. I furthered the branding by picking two fonts to be used across all communications: a contemporary serif and a bold, but classic sans-serif option, inspired in part by the branding of the Democratic Party during the era.
